In 2024, seizing the strategic opportunities presented by the Belt and Road Initiative, Lanpec Group targeted the overseas energy equipment market with a comprehensive set of initiatives. Through multi-point deployment, multi‑faceted breakthroughs, and diversified expansion, the group spearheaded reforms in its international business systems and mechanisms, reshaping its approach to global market development. It strategically planned its overseas operations, actively participated in exhibitions to build brand recognition, deepened resource exploration to expand channels, and proactively initiated collaborations to foster partnerships. By intensifying its “going global” efforts and attracting frequent visits from high‑quality clients, Lanpec Group has continuously enhanced its brand reputation and achieved a significant leap in both the volume and quality of orders. To date, its international orders have surpassed the 1 billion yuan mark, hitting a historic high and demonstrating Lanpec’s remarkable economic momentum.
Lanpec Heavy Equipment Delivers Refinery Products to Pakistan, Contributing to CPEC Construction with High-End Manufacturing
Rooted domestically and expanding globally, the equipment sector accelerates its ‘going global’ strategy.
By accurately assessing market trends and guided by the international market expansion action plan, we have fully strategized the development of key regional markets such as Russia and the Middle East. We are rapidly integrating our advantageous industries—refining, petrochemicals, and oil and gas drilling—into the international market to extend and strengthen the industrial chain. While focusing on core markets, we continuously enhance our position in the value chain. By closely monitoring overseas potential markets and key clients, Lanpec Group has achieved high-frequency exports of its competitive products—including various types of reactors, drilling rigs, forging presses, and high-end castings and forgings—to Russia, Europe, America, Pakistan, Iran, Thailand, and other countries and regions. Core services and support have been simultaneously and effectively delivered. As a result, Lanpec Group’s “going global” efforts have grown more robust and accelerated, further opening up new prospects in the international market. Breakthroughs in both the volume and quality of international orders have been comprehensively achieved.
The drilling rig project for the Middle East is being undertaken by Lanpec Equipment Company.
The first unit is a 3,000-horsepower desert fast-moving drilling rig.
The assembly of its main structural components has now been completed.
Building Bridges and Strengthening Ties: High-Frequency “Inviting In” of Clients
By leveraging orders as precise connectors, we coordinated high-quality resources to accelerate major projects such as drilling rigs in East Asia, refinery upgrades in Central Asia, and casting and forging components in Europe. Timely updates on project progress were provided, enabling more flexible and efficient communication with clients. Through proactive invitations, we deepened engagement with over 60 overseas clients invited for business discussions throughout the year. With strong support from relevant government departments, a favorable business environment was fostered, ensuring smooth client visits and significantly enhancing their overall experience.
We further tapped into the potential of strategic clients in Russia, Argentina, Uzbekistan, and other regions. Lanpec Group’s “inviting-in” initiatives have been consistently implemented and proven effective, gradually breaking geographical barriers, shortening communication distances, and strengthening client loyalty.
34 pressure vessels developed by Lanpec Heavy Equipment are successively shipped to Uzbekistan
Deepening Resources and Broadening Channels: Cooperation Gains “Accelerated Momentum”
Throughout the year, efforts focused on breaking traditional marketing boundaries and diversifying sales channels. The advantages of Lanpec Group’s three overseas platforms were fully utilized, effectively strengthening partnerships with local enterprises. Through collaborative efforts, resource sharing, and complementary strengths, the group significantly enhanced its participation in the international market, securing new orders exceeding 200 million yuan from markets such as Mexico and Bolivia.
Direct engagement with clients was intensified, enabling deeper exploration of target international customer resources and more precise identification of their key needs and collaborative potential. The bridge connecting customer demands with tailored solutions was steadily strengthened. Capitalizing on the successful inclusion into the supplier networks of five new international clients, including Saudi ADC and Gazprom Neft, Lanpec Group leveraged the sales networks and resources of high-quality agents and international engineering companies to continuously expand its sales reach. As a result, the group’s overseas market channels have been further refined and solidified.
A Russian Local Economic and Trade Delegation Visits Lanpec Group for Inspection and Exchange
The delegation engaged in in-depth discussions on businesses such as petroleum machinery equipment and import-export trade.
Exhibiting Overseas in Groups to Deepen and Shape “Brand Influence”
Lanpec Group coordinated resources and meticulously prepared to promote its brand through exhibitions, enhance it through products, and elevate it through services. The group organized teams to participate in renowned exhibitions such as forging and casting fairs in Germany and Italy, as well as the International Open Die Forging Conference in Russia. These efforts allowed the company to learn advanced manufacturing technologies, stay updated on cutting-edge international market trends, and broaden its global perspective.
Core products, represented by high-temperature alloys and high-quality castings, frequently made appearances overseas. Through carefully designed booth layouts, exceptional product quality, and professional explanatory services, every international client visiting the booth saw Lanpec’s products, and every potential customer passing by the exhibition area heard Lanpec’s voice. Each overseas appearance marked a leap forward in brand influence.
Lanpec Heavy Equipment Superalloy Company Showcases New Metal Material Products at the 2024 St. Petersburg International Gas Exhibition
Lanpec Group will focus on successfully concluding the annual production and operations efforts, striving to raise performance benchmarks, continuously strengthening technological empowerment and innovation-driven development, and accelerating the advancement of new quality productive forces. With a more open mindset, the group will expand its global presence and embrace the world, deepening international cooperation through high-quality products and integrated solutions. By rapidly increasing its share in the international market, Lanpec Group is committed to building itself into a globally renowned provider of integrated high-end energy equipment solutions.